2025 VPA News and Advertising Contest

Best Lede ( Specialty ) Back

  • Place Name: First Place
    Contestant Name: Richmond magazine
    Entry Title: Code Red; Permission to be Ridiculous; Down to Earth
    Entry Credit: Harry Kollatz Jr.
    Judge Comment: Readers want to know what the story is about without too much information, and these ledes do just that. "Astronaut" and Santa story ledes were excellent examples.
  • Place Name: Second Place
    Contestant Name: Ashburn Magazine
    Entry Title: Body of Work
    Entry Credit: Chris Wadsworth
    Judge Comment: These ledes make the reader want to stay and spend some time with the stories. I particularly liked the 'brain surgeon' lede. Good ledes are hard to write, but these work well.
  • Place Name: Third Place
    Contestant Name: Richmond magazine
    Entry Title: Swingin' to the Oldies; Music Roots; Forward Momentum
    Entry Credit: Peter McElhinney
    Judge Comment: "Like a well-spun stone.." is an example of a good lede that pulls the reader into story. I do prefer shorter ledes, but these 3 work well.
  • Competition Comment: Some submitted full story with ledes. some just the ledes. But Rules for W35 and what were printed atop each entry submitted online contradicted each other... Tough one to choose 1-4. Changed mind a couple of times...