2025 VPA News and Advertising Contest

Best Lede ( Daily Group 3) Back

  • Place Name: First Place
    Contestant Name: The Washington Times
    Entry Title: Nondenominational churches rise in large, quiet trend for Christianity; Pronatalists push for new baby boom for survival; Startups form glow bunnies, dire wolves
    Entry Credit: Emma Ayers, Carleton Bryant
    Judge Comment: Good ledes for hard news can be more difficult to write than ledes for features or sports, but not in this case. These are great examples of how to pull a reader into a story they may not want to read. Well done on all 3.
  • Place Name: Second Place
    Contestant Name: The Washington Times
    Entry Title: Mascot confidential; The high cost of going for gold; Big guts, bigger smiles
    Entry Credit: Liam Griffin
    Judge Comment: Ledes can make or break a story. These definitely helped make these three stories. But the ledes alone are what earned the placing. Writer has a knack for inviting the reader into a story.
  • Place Name: Third Place
    Contestant Name: The Virginian-Pilot
    Entry Title: USS Ford departure, Alzheimer's journey, Navy SEAL psychedelics
    Entry Credit: Colin Warren-Hicks
    Judge Comment: Intriguing ledes. They gave the reader just enough info and made then want to know more, especially the USS Gerald Ford & Navy Seal ledes.
  • Competition Comment: None