Professional Services (medical and healthcare-related only) ( Specialty )Back
Place Name: First Place Contestant Name: Ashburn Magazine Entry Title: Belmont Chiropractic Entry Credit: Judy Harbin, Nicky Marshok Judge Comment: Well designed ad. Everything is spaced out well and your eye takes you from one section of the ad to the next. Providing awards won helps consumer trust and there was a call to action with a sense of urgency (Call Today). Well done.
Place Name: Second Place Contestant Name: Suffolk Living Entry Title: Jana Boyd Entry Credit: Lindsay Richardson Judge Comment: Good choice of image that shows employees. Showing the awards won is also a very good idea. The ony real issue is the color choice in the middle section of the ad. The color on the door of the office is green with a gold fleur-de-lis, but the middle part of the ad uses purple and black while the bottom background is blue. More color consistency would make the ad stronger.
Place Name: Third Place Contestant Name: Ashburn Magazine Entry Title: Care for Seniors Entry Credit: Judy Harbin, Nicky Marshok Judge Comment: The image does a great job of showing compassionate care and matches well with the copy at the top of the ad. The call to action on the bottom right gets a little lost in the other ad copy, but overall it is an effecitve ad.
