2023 VPA News and Advertising Contest

Professional Services (medical and healthcare-related only) ( Non-Daily Group 3) Back

  • Place Name: First Place
    Contestant Name: Fauquier Times
    Entry Title: GoWell Urgent Care
    Entry Credit: Laurene Craig, Anthony Haugan
    Judge Comment: Good ad showcasing some employees, awards won and wisely include the fact that they earned 5 stars on Google. Ratings can make or break a local business, so including that along with the ability to have an in person or virtual visit does a good job of selling the value proposition.
  • Place Name: Second Place
    Contestant Name: Fauquier Times
    Entry Title: Lawrence J. Finkel, MD
    Entry Credit: Laurene Craig, Anthony Haugan
    Judge Comment: Good ad. Wisely used the doctor's experience to build trust with consumers. The bottom of the ad did a nice job showing a patient receiving treatment and offered a lower funnel sale tactic. Well done.
  • Place Name: Third Place
    Contestant Name: The Breeze
    Entry Title: University Health Center
    Entry Credit: Staff
    Judge Comment: Good color consistency and use of clearly defined areas for different content. However there is too much information on the ad no real attention grabbing headline.
  • Competition Comment: None