Professional Services (medical and healthcare-related only) ( Daily Group 3)Back
Place Name: First Place Contestant Name: The Virginian-Pilot Entry Title: Beltone Testimonial Entry Credit: Ernie Chenault Judge Comment: Good use of testimonial images and copy. The coupon was a nice touch for lower funnel conversions.
Place Name: Second Place Contestant Name: The Virginian-Pilot Entry Title: Beltone Tinnitus Entry Credit: Ernie Chenault Judge Comment: Ad starts off well with good image and copy. From there, I'd expect to see the phone # where it says "call us", but the number is further down the ad. Lastly, the end of the ad is too busy. You end up losing what you are trying to say because you've crammed too much info into too small of a space. Overall this was a well designed ad but may want to avoid the kitchen sink approach and see if it helps the number of phone calls and website/social visits.
