Professional Services (medical and healthcare-related only) ( Daily Group 2)Back
Place Name: First Place Contestant Name: Daily News-Record Entry Title: Willow Estates Help Wanted Entry Credit: Levi Smith Judge Comment: Willow Estates did a nice job with clearly defined areas of their ad and effective use of white space which helped keep the ad clean and easily digestible by readers. Well done.
Place Name: Second Place Contestant Name: Daily News-Record Entry Title: Country Roads Breast Cancer Awareness Entry Credit: Kristina Swecker Judge Comment: A good ad with a good message. The thing is that what does hearing and audiology have to do with breast cancer? Some may ask themselves that. Might be a bit better to tie dementia month or some other issue that is more closely related to hearing loss. Also the "winner" logo was in the pink section which made me thing it had something to do with breastcancer awareness, not Country Roads. The ad itself is well designed and gets tight to the point which tend to have better view and response rates than those that have too much information. Well done.
