Place Name: First Place Contestant Name: The Farmville Herald Entry Title: SPCA Entry Credit: Jackie Newman Judge Comment: A well constructed ad that details the key information for a user who clicks or doesn't (phone, URL, etc.). Also, kudos on including a cute dog.
Place Name: Second Place Contestant Name: The Tidewater News Entry Title: Children's Center Teachers Entry Credit: Mitzi Lusk Judge Comment: While a little busy, the ad conveys the essential information to the reader and includes stronger color choices and an engaging photo. Consider including a phone number to boost response, as not everyone will click.
Place Name: Third Place Contestant Name: The Tidewater News Entry Title: V's Goat Yoga Entry Credit: Mitzi Lusk Judge Comment: Good call including a border on a primarily white ad, this helps pull out the copy on a webpage. Also, clever play on words. To improve the ad, consider using a smaller logo (perhaps without the secondary tagline) and including a phone number or URL for those who do not click.
