Place Name: First Place Contestant Name: The Free Lance-Star Entry Title: Sports memorabilia Entry Credit: Jane Henshaw, Roger Reece Judge Comment: Simple clean ad. The combination of the headline and pictures effectively convey what they are selling. Great ad design.
Place Name: Second Place Contestant Name: The Virginian-Pilot Entry Title: Doubletree Hilton Entry Credit: Cathy Wall Judge Comment: Very professional ad. The photo as the background and used as a subtle background under the vertical ad copy is extremely effective. Great use of secondary photos at the bottom of the ad. Very nice!
Place Name: Third Place Contestant Name: The News & Advance Entry Title: Timberlake Animal Hospital Entry Credit: Kelly Gardner, Stefen Williams Judge Comment: Simple ad with little ad copy. What copy is used along with the adorable photo clearly conveys their message thanking people for their Readers' Choice support. I'm a sucker for pets! Good ad.