Place Name: First Place Contestant Name: Richmond Times-Dispatch Entry Title: Amish Custom Furniture Entry Credit: Robert Kelly, Lisa Branner Judge Comment: Wonderful main photo - very colorful and representative of what the ad is about. Nice use of the headline under the photo. Minimal copy, concise. Good use of secondary photo. Overall, this ad is very well done.
Place Name: Second Place Contestant Name: Daily Press Entry Title: Roberts Furniture Entry Credit: Cathy Wall, Nicole Mallon Judge Comment: Beautiful photos. Like the use of a secondary photo to show options of bedroom sets. Although there is a lot of ad copy, it is designed so that it is not too much.
Place Name: Third Place Contestant Name: The Virginian-Pilot Entry Title: Treated Lumber Outlet Entry Credit: Lora Gibson Judge Comment: Great use of a photo as the background. Very little ad copy but the photo says a lot.